Dec 27, 2018
Steven Hoffman shares his expertise in the process of radical innovation in his new book, Make Elephants Fly.
Steven Hoffman: He is an angel investor, partner at Founders VC, LP in August Capital and a serial entrepreneur. Steven is also the Captain and CEO of Founders Space, one of the world's leading incubators and accelerators, with over 50 partners in 22 countries.
Always innovating on his life, Captain Hoff has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, studio head, computer engineer, filmmaker, Hollywood TV executive, coder, game designer, manga rewriter, animator, and voice actor.
Enjoy the multitude of topics discussed including start ups, creativity, trends, innovations, value, and your passions. Open your heart and may the possibilities begin to innovate your dreams.
Quotes and statements within the interview:
"Our mission has been to incubate and accelerate start ups all over the world."
"For every success, there's 99 failures that just didn't work out."
"So in Hollywood, I felt like everything was so commercial and I really wanted to be an artist like my mom. I wanted to do my own projects."
"A lot of start up founders, myself included, have trouble accepting that what they chose to do wasn't the right thing."
"We are masters at self-delusion."
"Different entrepreneurs need to look at their strengths and innovate in different ways."
"Look at what you're good at."
"Basically, the media, if you study it, it's about entertainment. It's about grabbing people's attention."
"Nobody makes a market!"
"One of the most interesting things, is that when people are in a business a long time, they stop seeing the business through fresh eyes."
"A customer can't always tell you what they want because a lot of times they don't know what they want."
"Work back from the outcome."
"A single technology can actually influence every single business on the planet."
"It doesn't hurt to be paying attention to the latest technology in experimenting with how it can impact your business."
"But sometimes when you limit it, you actually miss an opportunity."
"As an innovator, you have to think of yourself as a passionate explorer."
"More entrepreneurs fail from trying too hard to make something work than from trying many different things."
"But I learned that my own passions can be my own worst enemy."
"If I hadn't moved on, I wouldn't be where I am today."
"I'm a practical guy at heart."
What has your story gifted you?
Resources mentioned in the episode:
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Cover Art by Jenny Hamson